During the life cycle of a product, many marketing materials are produced to communicate the key information to the target audience. Our client’s product had been on the market for many years and the marketing team had already developed a large number of brochures, presentations, and a special homepage. A new campaign with two goals was developed: Recalling the product – a dermal filler into the minds of physicians, thus increasing sales figures while at the same time depicting new findings regarding the mechanism of action.
